To spend $200 million on manufacturing, we have to get board approval, with top management involved from an early stage. Yet we spend billions on marketing and delegate that to too many people at the lowest levels. It's insanity.
-Bob Lutz, General Motors Vice-Chairman
Stead, Deborah. 2009. "Bob Lutz, GM Salesman." Business Week (3 August): p. 16.
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