Org-Dimensional Man

In 1959, Harold Rosenberg wrote the essay "The Orgamerican Phantasy," published in The Tradition of the New. Rosenberg's essay criticized the "post-radical" self-absorption of several of the same authors -- William H. Whyte, C. Wright Mills, and Vance Packard -- that Herbert Marcuse would subsequently praise in the Introduction to One-Dimensional Man for the "vital importance" of their work. In Vance Packard and American Social Criticism, Daniel Horowitz discussed Rosenberg's attack on Packard. Curiously, though, I can find no discussion that connects Rosenberg's criticism of Packard et al. to Marcuse's admitted admiration of and reliance on their work.

Tellingly, all of the authors discussed by Rosenberg in his essay cited Thorstein Veblen. In addition to the three also cited by Marcuse, Rosenberg also discussed David Riesman's The Lonely Crowd and Auguste C. Spectorsky's The Exurbanites. Rosenberg, however, didn't mention the common Veblenian legacy.